What the Hail? Blog Entry 3

       In advertising, the advertisers draw us, the consumers in by making us think you can't live without the product and once you get it we wonder why it took so long for us to purchase it. The product is shown in the media with real people benefiting from what it has to offer which leads us to think that we will also benefit from the product. Advertisers of "No-No hair" did a really good job of advertising. No-No is a handheld device that removes hair with laser treatment and while doing so it reduces hair from growing back, it's painless and save you money from laser hair removal treatments. No-No was advertising as commercials on channels. Such as Much music, MTV, The Shopping Channel and TLC which are frequently watch by teenage and adult females. In the ad the displays:

1. Why it is a good product

2. How the product is used

3. Why the product works so well

4. Why the product is useful

No-No was targeted to females because every girl likes to keep themselves groomed with the close shave so we could be hairless. I think "No-No" was successful in it attempts to represent norms, values, and beliefs because every girl knows girls want to hairless everywhere expect for their heads. A girls norm is to shave, is to remove the hair on their legs, underarm and other areas because having hair in certain areas is looked at as gross and unwanted, even though we were meant to have hair in certain places girls don't want that. Even I could agree that as a girl, I don't like having hair in certain areas because it makes me feel gross and looked at as weird and gross by the opposite sex. Most girls value their bodies, they want to do anything to make themselves acceptable, beautiful and comfortable in their eyes.

In chapter 12 in the text, “Media and Society" it states, "the media work as a hailing, interpellating system (pg.186)". In the media they use people that look familiar to us, people that are the intended to purchase the product. Once someone sees that people like them are benefiting from the product, they themselves think they would too.

Girls believe that with the product "No-No" they are guaranteed their hair will be gone and will grow back less and less each time until they are hairless. They see on the infomercials the great success stories from women just like them. They believe that the product is useful and will work to keep them hairless which will make them feel and look beautiful.